The two objectives of the meeting were to show the importance of event tourism in Spain, which has a leading position on the international stage, and to highlight the importance of conference centres as a driving force for the cities they are located in. The meeting was a showcase for the results obtained in 2009 by the APCE in which member venues held nearly 6,000 events, welcomed 5 million visitors and generated an economic impact of €1,900 million.
The meeting was proposed to mark the Association’s 15th anniversary. Over these years, the APCE has grown in stature and importance and has become one of Spain’s main representatives in the event tourism industry.
One of the issues tackled at the meeting was the role the chambers of commerce play through their presence in the organisational structure and board of directors of numerous APCE member centres. The meeting was seen as an opportunity to take greater advantage of the existing relationship between these two groups in order to achieve a common goal.
Thus, the APCE joins forces with the chambers of commerce to boost Spanish tourism, and in particular the event tourism industry, in order to maintain the leading position of a country which has adapted well to the new market conditions yet continues to offer a wide range of highly appealing, top quality services.
According to José Salinas “the meeting has strengthened the existing relationship between the chambers of commerce and the APCE and has enabled us to tackle aspects from a broader perspective so as to consolidate the existing alliance between the two organisations, which will be beneficial both to the member centres and to the institution itself”.
The meeting is just another example of the APCE’s strategy to present conference centres as a symbol of prosperity – the first was a royal audience with His Majesty the King alongside Turespaña and other organisations – and to reinforce the prestigious international image of Spain.
The Higher Council of Chambers of Commerce
The Higher Council of Chambers of Commerce is the national and international partner of Spain’s 85 chambers of commerce and represents them in their dealings with the State Administration. It coordinates the chambers’ proceedings, encourages the relations between them and establishes the chambers of commerce’ position before the Administration, based on the information transmitted by businesses through the chamber network.
About the APCE
The Spanish Association of Conference Centres (APCE) currently has 38 members and was founded in 1995. It aims to represent and defend the collective interests of its members in their dealings with industry peers and with the relevant administrative authorities. The APCE enables its members to exchange business ideas and experiences and acts as the focal point for conference and event tourism in Spain.
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